I saw this in a textbook I read
recently, Introduction to Mass
Communication by Stanley J. Baran and I thought it’d be nice to share with
you. It’s a 1915 Cadillac Motor Car Company Image Advert.
In every field of human endeavor, he that is first must perpetually
live in the white light of publicity. Whether the leadership be vested in a man
or in a manufactured product, emulation and envy are ever at work. In art,
literature, in music, in industry, the reward and the punishment are always the
same. The reward is widespread recognition; the punishment, fierce denial and
detraction. When a man’s work becomes a standard for the whole world, it also
becomes a target for the shafts of the envious few. If his work be merely
mediocre, he will be severely left alone- if he achieves a masterpiece, it will
set a million tongues wagging.