Read this story from John Maxwell’s Everyone Communicates, Few Connect:
A few years ago, I was
being interviewed on a television talk show. The host held up a couple of my
books and said, “John. I’ve read several of your books, and they are all so
simple.” His tone of voice, body language, and mannerisms made it clear to me
and the audience that he did not mean it as a compliment! My response was
straightforward: “That’s true. The principles in my books are simple to
understand. But they are not always simple to apply”. The audience applauded,
and he conceded that what I said was right.